Brands Builders Favor Most

Lauren Price
Lauren Price
Published on April 23, 2021

New and advanced product features, along with product quality, price, availability, and green or sustainable features are top priorities for contractors and builders in choosing which products to use in new homes or remodels. Builder Magazine released its annual Brand Use Study, which lists the top products used by builders, developers, and contractors.

More than 750 respondents nationwide shared their brand use practices within 52 building product categories, including cabinets, bath fixtures, flooring, exterior materials, and others. The products are used among single-family builders, builder-developers, general contractors, and multifamily builders.

The survey is broken down into each product category by listing products with the most brand familiarity, those products most often used, and perceptions over which brand offers the highest-quality products.

A chart comparing the most familiar brands for flooring vs. the brands used the most
A chart comparing the most familiar brands for kitchen appliances vs. the brands used the most

View the breakdown to see the most popular products in each category. (Note: The link will take you to a form to fill out before accessing the study.)

Source: “2021 Builder Brand Use Study Results,” BUILDER (April 14, 2021)

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